7Pines Resort, Ibiza
“F&B ancillary revenue has increased, and guest spend has soared with average check sizes rising 39% year on year”
7Pines Ibiza is a luxury, family friendly resort on the west coast of Ibiza. This 5-star sophisticated hotel, part of Destination by Hyatt, boasts stunning sea views and offers 185 suites, 3 bars, 3 restaurants and premier spa facilities. Overlooking the Balearic Sea, the ethos is all about lifestyle and relaxed luxury, where the guest’s wellbeing and enjoyment is at its heart.
“For a premium resort, we wanted to give our guests options, including having their meals or a pre-dinner cocktail in their luxurious suites – if they prefer more privacy or want to enjoy a more informal, relaxed dining experience, the choice is theirs.
With the IRIS app, we provide our guests with a first-class and efficient service befitting of a 5-star luxury resort that enriches their stay – from giving them a seamless means of communicating with us to giving them a digital platform on which they can order their favourite food and drink items direct to their room. Additionally, the guest directory provides a sustainable, cost-effective way for guests to find information about the hotel, our facilities and the local area, at a click of a button.
It has helped us boost our F&B ancillary income and drive guest spend from our gastronomic outlets and by providing our guests with this facility, it ultimately contributes to them re-booking with us again.
We have now deployed the app in our sister property in Sardinia too and we are looking forward to maximising its benefits there.”
Hotel Requirements
The resort wanted to improve the way they communicated with guests and fulfil their service requests.
They wanted to boost their F&B revenue by providing guests with an easy and attractive means of ordering food and drink online to be enjoyed in their rooms.
They wanted to give guests a comprehensive overview of their hotel facilities and the local area via a digital directory.
Solutions installed
F&B order and pay solution
Guest Directory and digital service requests
Benefits
The wealth of information online
With the hotel app, guests have got a wealth of hotel and local area information at their fingertips. The digital directory, accessible wherever they are in the hotel, includes a resort map and information on the hotel facilities (pool, wellness centre, restaurants, children’s activities etc) as well as local area recommendations, guest services and weekly events.
Boost in F&B revenue and guest spend
Due to the simple and easy means of online ordering, the hotel is enjoying a significant increase in monthly ‘in-room’ orders, rising on average by 30% year on year along with a 22% increase in revenue generation. With guests getting more familiar with online requests, the hotel is seeing more digital requests coming though and average check sizes soaring by an average of 39% year on year.
Private, in-room dining
With the online ordering platform, guests have got the option of ordering a range of food and drink items to be delivered to the comfort of their rooms, giving them the option to enjoy the hotel’s gastronomic delights from the privacy and luxury of their suites. They have a bespoke menu to choose from, collated with a range of items from the hotel’s outlets.
Simple cross-charging of payments
All orders placed online during the guest’s stay are seamlessly charged to the guest’s room via the integration with the hotel’s PMS (Opera) so the guests pay in full at checkout.
Easy to modify
The online menu and guest directory is easy to amend to ensure it is kept up to date and accurate for guests, whatever time of year it is - from changing item prices and descriptions to adding new sections and categories, the staff find it simple to amend as and when required with no costly re-prints to contend with.
Seamless interaction between staff and guests
With the app, guests can make quick and instant service requests to staff – from requesting extra pillows and asking for their rooms to be made up, to using the laundry service and asking general questions to the concierge team; staff will receive these requests online and facilitate them quickly and efficiently, communicating with the guests if need be. Requests can be made in just one click, and guests can add messages to housekeeping if required.
Easy for staff to process
Staff find the app intuitive and easy to use – they can manage and fulfil requests and orders quicker and more efficiently.
Positive guest feedback
The hotel welcomes a range of guests, from older couples to families with young children, all of whom benefit from the app to make their stay more comfortable and enjoyable. They say the app is easy to use, and simple to order from and make bookings on.
