Le Royal Méridien Doha, Qatar
Hotel Overview
The luxury Le Royal Méridien Doha has 377 inspirational rooms, contemporary suites and residences, with the hotel’s distinguished interior design timelessly radiating chic aesthetics. Located in the heart of Qatar’s emerging future city, Lusail, guests can taste the best of Qatar from four authentic dining outlets at the hotel, including an Italian concept by Michelin-rated Chef David Myers.
“IRIS’s web-based mobile app has reduced our employee’s workload, amplified our response time, and boosted the guest experience.
IRIS has, without a doubt, accelerated our operations and allowed us to add a modern, yet interactive touch to the mobile dining experience we provide our guests.
It’s a win-win investment when you deploy IRIS on your property.”
Hotel Requirements
The hotel wanted to improve F&B ordering processes for both guests and staff – they wanted to boost sales and streamline operations.
They wanted to digitise the guest journey more and enrich the guest experience.
Having experienced the success of IRIS in a previous property, the manager wanted to replicate the same results at Le Royal Méridien Doha.
Solutions Installed
IRIS Guest Web - In-room Dining
Benefits
Increase in F&B Sales
In-room dining orders and guest spending has increased significantly with the IRIS app - online ordering has enabled the hotel to facilitate a higher volume of orders which has boosted their F&B revenue income.
Order Delivery Times Reduced by 5 minutes
With no waiting time or queues, and guests self-ordering, orders are managed more efficiently and delivered quicker. Delivery times have been reduced by 5 minutes per order enhancing the guest experience and enabling staff to focus on other tasks or guest needs.
Valuable Analytics
Digital ordering provides data on guest engagement and usage - for example, the number of orders, revenue generated, order times and the popularity of dishes. The team can pull up a report in minutes and analyse trends. This provides the hotel with invaluable statistics on what’s working and as such, they can improve their service, edit the menu accordingly and increase sales.
Easy to Manage and Edit
With a lot of hotels now using the IRIS platform, a lot of hospitality workers are familiar with the system so use it with ease the day they start at the hotel. The team say the platform is simple to manage - they can easily edit items (make them unavailable if required), add modifiers, change categories and amend pricing.
Enhanced Guest Experience
The menus are easily accessed via QR codes advertised on monitors in the foyer and on TVs in the guest rooms.
The hotel is frequented by business travellers who prefer to dine in their room whilst working. They enjoy the flexibility and straightforwardness of the platform and how easy it is to place an order.
Improved Sustainability
With environmental and economic sustainability high on the hotel’s agenda, the digital menus have enabled the hotel to save paper and reduce printing costs.
Scalable Solution - potential to drive more revenue
Following the success of in-room dining, the hotel is extending the platform to serve other outlets. Next up will be poolside dining – the hotel will display QR codes on each sun lounger for residents and non-residents. With digital ordering, the hotel can reduce the number of staff in the area (more efficient if there aren’t many guests there at a particular time) and the staff can determine the guest’s exact location for delivery.
