NYBAU Hotels & Restaurants
El Llorenç Parc de la Mar and El Vicenç de la Mar, Mallorca
“F&B revenue has increased by 124% year on year & orders and service requests have risen by 153%”
The hotels are managed by NYBAU Hotels which specialise in the management and development of luxury, independent hotels.
El Llorenç Parc de la Mar
This exclusive adults-only hotel is located in the heart of the historical La Calatrava District and is the finest Mallorca has to offer. The luxury boutique hotel has a wealth of amenities including a rooftop bar, à la carte restaurant and a wellness centre with a heated pool, gym and spa.
El Vicenç de la Mar
El Vicenç de la Mar is a new boutique hotel in the north of Mallorca. Opening in May 2022, it’s where relaxation, gastronomy, leisure and nature all come together in equal parts. The luxury hotel offers a Michelin starred restaurant, bistro, rooftop bar, private cinema, and wellness centre.
“We want to take care of our guests and provide them with a sustainable, digital experience that will enhance their stay and give them everything they need - and the IRIS app does exactly this.
We were the first boutique hotel in Palma to install an app when we went live in 2019 and when Covid struck we were well placed to serve our guests in a clean, contactless manner to ensure we maintained sales and continually provided our guests with an unparalleled service.
The app has given us a modern touch and provided our guests with a high-tech and immersive experience, whilst broadening our appeal globally and powering up our ancillary revenue growth.
The solution is exactly what we need, and we’ve had such positive feedback from guests and staff alike - we now couldn’t live without the app, especially the in-room dining ordering platform!”
Hotel Requirements
As independent, unique properties, they wanted to provide something different from other hotels on the island and offer guests a digital, valuable experience that they were used to in other areas of their daily life (like banking, grocery shopping).
As modern, high-tech properties, they wanted to meet the demands of today’s travellers and the demographic of their guests (adults aged between 32-54 years old) was the right fit for a digital app.
They wanted to provide guests with a sophisticated digital F&B ordering solution to increase revenue from their range of gastronomic outlets (including a Michelin starred restaurant) and enhance and improve the guest experience.
The hotels required an app from which guests could request anything they wanted and access up-to-date information (on the hotel, local area, amenities etc.) at the press of a button.
They also wanted to be more sustainable by going digital – have less paper, be more environmentally friendly, and reduce costs.
Solutions
Guest Web & mobile – digital F&B ordering and service requests, accessible from any browser and device
Guest room – iPad tablets in all rooms with hotel and local area information on
Integration with Assa Abloy key system - guest key/room access
Integration with Tiger TMS / SIHOT PMS
Benefits
124% Increase in food and drink revenue
F&B orders and income for in-room dining is high and continues to increase year on year at El Llorenç Parc de la Mar -
Revenue has increased by 124% year on year *
Orders and service requests has rocketed by an average of 153% year on year
The hotel apps enable the hotels to maximise F&B sales even when they are fully booked on-site and increase spend per guest, proving an effective enabler for driving ancillary revenue, all whilst delivering a memorable guest experience.
Guests can order from their gastronomy outlets which includes DINS Santi Taura, their main restaurant which has been awarded with a Michelin Star and two 'Soles Repsol', their à la carte restaurant, bistro and rooftop bars.
The El Vicenc has also deployed the solution in their in-house cinema – guests can scan a QR code at their seats whilst watching a film or sporting fixture to access a special menu and order drinks, popcorn and sandwiches, again enriching their overall experience.
ROI in 2 months
The profit that’s generated from in-room dining over the summer months covers the annual the cost of the software thereby delivering a ROI in a short amount of time.
Instant availability with QR codes
The use of QR codes across the property enables the hotel to give guests instant access to a range of information and ordering facilities. Wherever they are, guests can just scan the code, browse and order at the tap of a button, increasing availability and sales as a result, and improving the guest experience.
Fully integrated
With the POS integration and the integration to their PMS SIHOT [through Tiger TMS], all F&B orders go straight through to the kitchen to process and they can be charged to the guest’s room. It’s a fluid, straightforward process.
A wealth of information on the iPads
The hotels provide each guest with an iPad to use during their stay, so they are always just one tap away from accessing hotel information, ordering drinks and food, and making service requests.
The app provides a wealth of information on the hotel, its amenities and services and local attractions – everything from drinks menus, yoga classes and spa treatments to local cycling routes, caving adventures and hot air balloon rides! All the information is accompanied by images and descriptions to entice the guest to personalise and improve their stay, all whilst providing the hotel with additional incremental revenue and an easy means of satisfying guest requests.
Ease of use
Staff like the app and state that’s its easy to manage and enables them to be more efficient and productive. Staff can also use the app to access the guest rooms if required.
Instant service requests
In addition to F&B orders, guests use the app to make service requests like ordering extra sheets or a spare toothbrush, collecting their tray or ordering luxury spa treatments. This enables the hotel to easily and quickly fulfil their needs, all whilst driving revenue through additional bookings of spa packages etc.
Accurate and up-to-date information
The hotels continually introduce new dishes to their menu depending on seasonality and local produce availability. With the app, the hotels can easily edit the menu, create new items and add daily suggestions, to ensure it’s always live and updated with the latest offerings.
Likewise, when they introduce a new experience or upsell, they can update the app and match what they display on their website.
This enables the hotel to be flexible, consistently provide accurate information to guests and reduce reliance on the front desk.
Enhanced guest experience
Guests really value the platform’s simplicity and how easy it is to place an order or make a request via their phone or the iPad. It enriches their overall experience, leads to positive reviews, and drives guest loyalty.
More sustainable and cost-effective
The hotels wanted to reduce waste and decrease their reliance on paper menus, brochures and directories. The app enables them to provide all the guest information online which can be updated at a click of a button thereby eliminating the need for any printed material and making considerable savings.
Even with the initial investment of the iPads and chargers, costs have been reduced, and savings have been made on subscriptions and printing.
Multi-lingual
The hotels attract a lot of international guests who can adjust the language on the app to their native language at check-in. Guests can therefore access all the information they require, make bookings and engage with the hotel staff in their own language.
